Friday night was a good night to be in the business of snapping 111 game winning streaks. In the women’s Final Four Matchup between Mississippi State and UConn, records for viewership were set in a number of key categories.
The exciting, buzzer-beating victory for the lady Bulldogs was also the most viewed game on ESPN that night but a fairly wide margin.
Notably, the game outpaced the matchup between the Rockets and Warriors, two of the more high-powered NBA teams with MVP candidates as the season winds to a close. The same can be said for the Spurs/Thunder game, which finished with more than a million fewer viewers than the audience favorite that night.
Friday cable sports:
Ms St/UCONN(ESPN2): 2.763M
Rockets/Warriors ESPN: 2.213M
Stanford/SC (ESPN2): 1.497M
— Sports TV Ratings (@SportsTVRatings) April 3, 2017
It appears the only thing that sells viewership better than greatness, is the fall of greatness. Increases across the board that evening suggest that more intrigue existed in this women’s NCAA tournament than any that came before it.
According to ESPN:
Fans streamed more than 4.5 million minutes action, a new Women’s Final Four record and up 57% from last year. Additionally, an average of 175,000 total viewers streamed each game, up 106% from last year. The average minute audience per game was up 40%.
This could be considered a leap in the popularity of women’s college basketball. Only the future will tell, and we may not know for sure until next years championship. This years was thrilling and could have reasonably garnered a number of new fans.
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