National Championship TV Ratings Receive 21 Percent Boost

Want to know what so many people are criticizing the quality of the National Championship game last night? It’s because so many people were watching it take place.

21 percent more than last year, in fact.

The NCAA announced on Tuesday that the bump on CBS viewership made it one of the most watched game college basketball finals in over a decade.

Gonzaga, considered an underdog after losing only one game all season and cruising to a number one seed in the tournament, fell to one of college basketball’s most enduring dynasty’s. The 77,000 seat football stadium was at capacity, and television and streaming ratings were 14.5/24.

The game was the third highest rated National Championship since 2005, when the Tar Heels won their first of three titles over a dozen years.

Viewership in the home states expectedly dominated the geographic ratings.

MARKET RATING
Raleigh-Durham 33.8/52
Greensboro-High Point-Winston Salem 31.7/47
Charlotte 30.1/46
Seattle-Tacoma 24.5/43
Louisville 23.5/38

Last season, the championship game was aired by TBS.

This year, CBS owned the rights to the broadcast and was able to deliver in a big way. How much of this can be attributed to the networks status, and how much can be attributed to the actual marketability of this years edition of the game is difficult to say.

Gonzaga and North Carolina were both huge draws, with star players and no shortage of compelling storylines.

Everything about this seasons game was grand; except for the actual game.

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