The Texas Longhorns have a new sponsor, and it’s sure to raise some eyebrows. As part of a five-year agreement, the Longhorns have come to terms with Corona Brewing Company as one of it’s sponsors and advertisers.
This is a curious decision, considering a large portion of the Texas Longhorns student-athletes will remain underage throughout their tenure at Texas.
That doesn’t appear to be causing anyone at the Corona company or at Texas University to balk, though.
In a released statement, John Alvarado, the VP of Marketing for Corona Extra said the following:
“There really isn’t anything more emblematic of the state of Texas than the storied history of the four-time football national champion Texas Longhorns. Corona is honored to be a part of the legendary Longhorns lore, and we’re excited to raise our Coronas and Hook ’em Horns this season as part of a statewide platform.”
As part of the marketing campaign, Corona Extra will be running advertisements using the slogan “Horns up, limes in.” Texas began selling beer at their football games in 2015, and now fans are assured that privilege will continue for at least another five years.
Texas is in their first season in the post-Charlie Strong era.
After finishing 5-7 last year, they’ll be looking to bounce back this season under first year head coach Tom Herman.
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