The University of Louisville and adidas have agreed to extend their apparel partnership.
At a press conference on Friday, Louisville athletic director Tom Jurich announced the Cardinals and adidas agreed to a 10-year extension worth a whopping $160 million.
“When we began our relationship with adidas nearly 20 years ago, we weren’t in the same shape we are now,” Jurich said in an official release.
Family first. @GoCards, @adidasUS announce partnership extension in front of UofL athletics staff, student-athletes. #teamadidas #L1C4 pic.twitter.com/Z3fFPU23Oy
— Louisville Athletics (@GoCards) August 25, 2017
“adidas has stood arm and arm with us through adversity and success. The biggest winners in our cooperative partnership have clearly been our student-athletes, who are at the focus of all that we do. We are thrilled to be partnered with an enterprise who shares our passion for innovation, pioneering efforts, striving for excellence and simply doing things differently.”
The new deal will expire in 2019.
Breaking new ground. Proud to announce our partnership extension with @adidasUS. #L1C4 #teamadidas pic.twitter.com/FsUcK1CdY5
— Louisville Athletics (@GoCards) August 25, 2017
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