With all of the national anthem protests around the league, there was talk about how it could impact NFL TV ratings.
Well, despite Donald Trump’s claim that NFL ratings are way down and his call to his supporters to have them boycott the league, reports on Tuesday indicate the anthem protests are not turning anyone away.
In fact, more people have been tuning in.
For last night’s game between the Dallas Cowboys and Arizona Cardinals, the Monday Night Football game received a 9.3 overnight rating for ESPN. Throughout the season, Monday Night Football games have averaged a 7.8 overnight rating, according to Pro Football Talk.
That’s nearly a two-point bump for the NFL
During the first month of the season last year, Monday night games averaged a 6.5 overnight rating.
Overall, league ratings for the week were up three percent across all networks.
However, CBS had even more success. The pre-game show on CBS received its highest rating in seven years, while the network saw a four point surge across the board.
So while some may drive the narrative that national anthem protests are turning viewers away and hurting the NFL’s bottom line, it is very clear that is not the case.
The NFL is as popular as ever, and that won’t be changing anytime soon — especially if Trump continues to target the league with his Twitter tantrums.