The New York Knicks aren’t being given much of a chance this season, with Kristaps Porziņgis and some role players after trading away superstar Carmelo Anthony.
But while there’s already very little hope for the fan base, the folks at FOX Sports 1 rubbed some extra salt in their wounds.
On Tuesday morning, photos began surfacing on social media that show a brilliant viral marketing campaign on the New York subway. The campaign is titled, “Pick A Side.”
While there are some positive and encouraging messages to Knicks fans, the ones that have generated the most attention are the brilliant troll jobs.
Take this “Hopeless” advertisement, for example.
And it only got worse once you hopped on the train.
— Mike G (@mgilliga) October 3, 2017
Well done, FOX Sports 1. If going viral with this campaign was your goal, you nailed this one.