North Texas caught wind of an eyebrow-raising ESPN ad promoting this weekend’s clash between Big Ten rivals Michigan and Michigan State.
In the ad, Michigan State was referred to as the “Mean Green.”
Shortly after criticism of the ad began going viral on social media, North Texas athletic director Wren Baker fired off a tweet saying he will be sending a cease-and-desist letter to the Worldwide Leader.
North Texas owns the trademark to the nickname, and has for a “very, very long time.”
First, here is the ad:
wow! michigan vs north texas in primetime on saturday can't wait! pic.twitter.com/X5ZKXclUoB
— nick (@nick_pants) October 4, 2017
And Baker’s response:
Hey @espn & @MSU_Athletics , without a doubt @MeanGreenSports is the hottest athletic dept in the country. BUT you can’t just try to steal #MeanGreen. It’s trademarked and has been for a very, very long time. Cease and desist letter on the way. https://t.co/7g69KeEm0T
— Wren Baker (@wrenbaker) October 4, 2017
It’s safe to say Baker and the rest of the country won’t have to worry about seeing that ad anytime again in the near future.
As for the actual Mean Green, they’ll be on a bye this weekend while the Spartans and Wolverines go head-to-head in Ann Arbor.