The Ohio State football program always brings in the cash for the university, but now they have an additional avenue for revenue.
In a report on Wednesday from The Columbus Dispatch, it was revealed that a whopping $1.35 million this season in alcohol sales during Buckeyes games. The number jumped from the previous number in 2016.
From the report:
The Buckeyes may not have made the College Football Playoff this season, but it appears their fans outperformed in 2017 when it came to beer sales in the ’Shoe.
Net revenue from alcohol sales at Ohio Stadium totaled more than $1.35 million this season. That’s nearly 16 percent more than last year, when Ohio State first started selling beer at the stadium.
Of course, with the alcohol sales come concerns about the safety of fans in the stadium.
Surprisingly, however, ejections have gone down from 103 during the 2015 season, which was the year before they made the decision to sell beer at home games, to just 24 in 2017. Arrests, however, have jumped from 14 in 2015 to 57 in 2017, but most of the arrests come from underage kids attempting to buy alcohol in the stadium per the report.
It certainly looks like alcohol sales are not nearly as dangerous, but just as lucrative, as universities imagined.
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