2017 was the year on Kendrick Lamar, and now he will be kicking off 2018 on a high note.
On Tuesday, the College Football Playoff announced Kendrick Lamar as its inaugural halftime performer for the national championship game at Mercedes-Benz Stadium in Atlanta on Monday, Jan. 8.
The seven-time Grammy Award winner will be performing live from Centennial Olympic Park.
The performance will be free.
“Having the opportunity to perform at halftime of what will surely be the best game of the year between two deserving universities is truly an honor,” said Kendrick Lamar in a statement. “Thank you, ESPN, for having me be the first halftime performer ever at the College Football Playoff National Championship.”
Kendrick Lamar becomes the first-ever halftime performer for the College Football Playoff National Championship.
“In each year of the College Football Playoff, we’ve been able to build upon the experience of the last,” said Ed Erhardt, president, ESPN global sales & marketing. “This year is a true first for college football – and it makes sense that the hottest performer of the moment, Kendrick Lamar, would usher in this new era for the national championship game.”
Kickoff for the game — which will feature the winners of Clemson vs. Alabama and Oklahoma vs. Georgia — is set for 8:00 p.m. ET on ESPN.