The USC football program will no longer be playing in Los Angeles Memorial Coliseum.
That is because the iconic venue has officially announced a new naming rights deal with United Airlines and has been renamed the United Airlines Memorial Coliseum.
United Airlines agreed to a very nice 15-year, $69-million naming rights deal, according to the Los Angeles Times.
United Airlines Memorial Stadium is currently undergoing a $270-million upgrade which began after the conclusion of the Los Angeles Rams’ season. Despite the fact that renovations are already underway, a “ground-breaking ceremony” will take place on Tuesday.
From the report:
Among the changes: the seating will be replaced, luxury suites will be added and there will be new lighting and concession stands. The stadium’s capacity will be reduced from 93,607 to 77,500 when the changes are complete.
With the new name, you can expect plenty of jokes from opposing fans, who will hope that getting kicked out of the venue doesn’t now bring an entirely different experience.
United Airlines also holds a naming rights deal with the Chicago Bulls and Chicago Blackhawks’ United Center.