LaVar Ball has been hoping that his Junior Basketball Association (JBA) will be able to revolutionize the way top recruits consider their next move after high school. The Big Baller Brand patriarch promised to pay players who want to bypass the NCAA and earn some cash immediately. While we have yet to see whether that will actually happen, it has been clear that he is continuing his strategy of paying a premium price for his product.
This week, the JBA announced its ticket prices and sale information and, well, let’s just say the tickets aren’t cheap.
The standout player in the league is Ball’s youngest son — LaMelo Ball — but he will not play in any sessions that don’t feature the Los Angeles team. Adding to the head-scratching decision to charge a premium price is that tickets will range from $40-$99. That’s a big chunk of change to pay in order to watch the level of play you could witness on the AAU circuit.
That didn’t stop LaMelo from promoting the tickets, though.
— Melo (@MELOD1P) May 21, 2018
The JBA will have teams based out of Atlanta, Chicago, Dallas, Houston, Los Angeles, New York, Philadelphia, and Seattle.
Play will begin on June 21 at Citizens Business Bank Arena in Ontario, Canada and run until July 29 at Cure Arena in Trenton, New Jersey.