Twitter Adds ESPN, Players' Tribune & Bleacher Report To Live-Streaming Lineup

Twitter has found some success with its live-streaming programming and now the social media giant is adding to its lineup with some heavy-hitters, according to a report from Variety. This week, the social media giant announced that they have added new deals with a number of top networks like ESPN, The Players’ Tribune, Univision, and Bleacher Report.
Previously announced deals from Twitter include partnerships with NBA, MLB, PGA Tour, CNN, Fox Sports, and Marvel.
“Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter,” said Kay Madati, Twitter’s global VP and head of content partnerships, in a statement.
With Univision, the hope is to expand Twitter’s reach with its live-streaming programming to a Hispanic audience. The programming will include UEFA Champions League and Liga MX highlights, while also producing live coverage for Latin music awards shows and bringing some reality television to the platform.
ESPN will be expanding its “ESPN Onsite” arm to add other live coverage for fans online.
With The Players’ Tribune, fans will have the opportunity to interact with two athletes who debate the “greatest of all-time topics” on a new show called “Don’t @ Me.”
And if you’re a fan of music, Twitter will also help you out there by broadcasting 10 concerts and highlights from top festivals like Lollapalooza, Bonnaroo, and the Governors Ball thanks to a partnership with Live Nation.
It’s clear that Twitter is ramping up it’s live-streaming programming with the hopes of bringing fans exactly what they want.

Campus Connect: College Sports, Entertainment & Viral News – 4/30
Campus Connect: College Sports, Entertainment & Viral News – 4/30