There were previously reports that West Point would drop the Army Black Knights nickname. However, that doesn’t appear to be the case after the official unveiling of the university’s rebranding.
Rather than switching the name to “Cadets” like many had assumed, West Point Academy simply did some minor rebranding in hopes of advancing the athletic department.
In a press release, Army unveiled the Athena Shield which will prominently be featured on all upcoming uniforms.
“The Athena Shield is indisputably iconic and unique to Army West Point Athletics. It signals a consistent foundation that honors the brand equity that has been built across centuries of service, competition and sacrifice while creating distinction and reinforcing the Army West Point Brand for the next generation,” the statement read.
“The Athena Shield is comprised of four unique elements (the shield, helmet, sword and star) that come together to represent Army West Point Athletics with power and authenticity.”
In addition to the altered logo, Army athletics will be known as “Army West Point athletics” moving forward.
“The U.S. Army and West Point are indivisible. To separate the Army from West Point is to take away the purpose of the United States Military Academy. Since its founding in 1802, West Point has produced soldier scholars for America. The best education in the nation hones the intellect, while the tough physical and military training creates the warrior.
“The Army West Point primary mark perfectly portrays the soldier scholar ideal. Athena’s helmet symbolizes wisdom while the sword represents the warrior ready for battle. Soldier Scholar. Army West Point.”
This is a positive step forward for the academy, without making a major change.
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*Featured Photo (above) credit to Danny Wild-USA TODAY Sports.
