Lady Ri Ri is at it again, adding the title of Creative Director for the athletic apparel line Puma to her ever-growing CV. Rihanna will be collaborating with the company’s women’s apparel and shoe departments, no doubt stamping it with her unique edge and street style.
Following her recent honor as a fashion icon by the illustrious CFDA, Rihanna has been named brand ambassador for the company along side the effervescent Usain Bolt.
This move undoubtedly creates a well-needed buzz for Puma, who in the past years has been lagging behind competitors Nike and Adidas.
Posting her new love affair with the brand on the Gram, Rihanna shows style is a state of mind and the boundaries of fashion are limitless.
The first Ad of the campaign has been released honing the phrase “ForeverFaster”, and I must say Rihanna and Puma look to be a match made in visual heaven.