This Tuesday, the Houston Rockets looked to close out their first round NBA playoff series against the Dallas Mavericks at the Toyota Center in Houston.
As the Rockets pulled away in the fourth quarter, Houston’s social media manager Chad Shanks sent out a mid-game tweet that was unforgettable.
As you can imagine, Dallas fans, horse lovers, and media outlets joined forces to raise hell against this clearly playful and celebratory message symbolizing the defeat of the Mavericks. As a result, Shanks was fired.
Well Chad, I’m here to defend you.
No matter how overly sensitive the interwebs may be, you keep doing you. Forget the media sources yelling bloody murder at your humorous tweets. They are bottom feeders searching the wreckage of the Internet for a convenient opportunity to blow things out of proportion.
That’s not news – that’s gossip.
For those of you were actually overtly offended by this tweet, I only have on word for you – context. You really think Chad Shanks, social media manager, is into killing horses? Go find a hobby and get over yourself.
This man was faced with the tremendous task of connecting a $1.25 billion organization with its fan base. As difficult as that may be, he successfully became the voice of the Houston Rockets in a light-hearted and contextually relevant manner. I mean, what other billion dollar organizations are using emojis in their content strategies?
Chad Shanks is a ray of light in this gloomy, global-social world of ours and deserves to keep his job. But hey, if things don’t work out, come hangout with me because frankly I think you’re the man.
Haters gonna hate.
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*Featured Photos (above) credit to Twitter
