In 1965, five musicians got together to form one of the most iconic bands in rock n’ roll history – the Grateful Dead.
Fifty years later, after a long and prosperous career crafting some of the best jams we’ve ever heard, the Dead will return to the stage for one final stretch of shows this July in Chicago.
Before he passed away, the band played its last show with Jerry Garcia in the same venue 20 years ago. With his legacy still in tact and an unparalleled following of anxiously waiting fans, the Grateful Dead are back.
However, this time around, the band will feature Trey Anatasio, lead man for Phish and modern-day Jerry. If you aren’t into the jam band scene, let me tell you, this is the best thing to happen since the Summer of Love back in 1969.
As you can imagine, the effects of this legendary comeback have rippled throughout the country. One company in particular is taking advantage.
Chaco, a premium outdoor footwear brand, will be offering limited-edition Grateful Dead sandals. Primarily targeted towards outdoorsy, crunchy, or heady individuals, I couldn’t think of a better way to get people excited about a brand.
Besides the fear of being approached by an older Dead loyalist who quizzes on your band knowledge, why wouldn’t you want to wear these things? I mean seriously, you’re telling me I can dance to the Grateful Dead with Steal Your Face or Dancing Bears on my feet? Sign me up.
Priced at $125, you’ve got to be a pretty affluent Dead Head to afford these bad boys, but with an unbelievable lifespan, why not?
I’m not typically a Chacos kind of guy, but any company cool enough to do this is pretty righteous in my book.
*Featured Photo (above) credit to Chaco.