As a college kid, I know we all live in the state of perpetually questioning of our priorities. We’ve all been there, eating soggy ramen noodles with Tabasco while self-designating ourselves to the status of broke head chef. We’ve also contemplated our next purchase in the campus bookstore. To buy that calculus textbook or to buy those green KD 7s?
And, of course, if you’re like me, you’d opt for neither and go straight to the phone and order some Dominos for you and some friends. Although, we all know, they only should be getting half a slice each.
If you’re not like me, and you are in the Tuscaloosa, Alabama area, then you have even greater pressure to spend your money in ways benefiting your education, as a new Nike Factory store opened today.
Nike seems to have taken a play out of the “location, location, location” playbook, and opened the brand’s first retail store in a college town only one mile away from the University of Alabama.
Smart: Nike opening retail stores in college towns. 1st up? Amari Cooper cutting ribbon today in Tuscaloosa pic.twitter.com/oUUQMqUCZt
— Darren Rovell (@darrenrovell) July 2, 2015
With deep traditions and a rich heritage of being one of the strongest collegiate programs in the country, Nike seems to be intent on fostering the athletes of that community and growing future NFL stars.
During its grand opening, Nike athlete and first round draft pick from the University of Alabama, Amari Cooper, came by to cut the ribbon.
In a statement to Nike News, he said that, “Nike has always been a huge part of my life — from Pop Warner football to the University of Alabama, and now as a Nike athlete. I’m excited to be a part of bringing a Nike Factory Store to Tuscaloosa.”
Inside, the walls of the store bears the quote from famed Alabama football coach Bear Bryant, “If you want to walk the heavenly streets of gold, you have to know the password – roll tide, roll,” which is code talk for, if you want to be THAT guy (on campus), buy, buy, buy!
*Featured Photo (above) credit to Nike