In just 19 years of existence, Under Armour has quickly revolutionized athletic apparel ascending to one of sports’ premier brands. They have done so with strategic moves to market their brand on athletes such as Tom Brady, Stephen Curry, Bryce Harper and Jordan Speith (to name a few.)
This has created quite the buzz around sports and Under Armour continues to surpass the previously more established brands. Still, the organization is expanding and that means striking deals with more universities alike.
One of Under Armour’s potential targets is Wisconsin, however, athletic director Barry Alvarez has squashed any notions of switching from Adidas.
“As of now nothing has changed,” Alvarez told the Wisconsin State Journal.
Currently, the Badgers are in the midst of a deal with Adidas through 2015-16 and thus Alvarez has begun speaking with other apparel options about richening their deal.
“We just want to see whats out there,” Alavarez said. “We’d be foolish not to take a look and test the market if we have that availability.”
Athlough Under Armour wouldn’t be able to cover every sports’ footwear needs, the organization’s high profile and continuous improvement could persuade Alvarez to make the switch from Adidas.
*Featured Photo (above) credit to USA TODAY Sports