During the buildup to UFC 190, the Ultimate Fighting Championship followed women’s bantamweight champion Ronda Rousey as apart of their UFC Embedded web series. In one of the episodes, Rousey was quoted as saying that she wasn’t “a do nothing b—-.”
This means that she has worked to get where she is and that she isn’t going to stop working to get better.
Her fans apparently fell in love with the catchphrase and Rousey has jumped at the opportunity to market the slogan. She made a t-shirt that said “Don’t be a D.N.B.” with the goal of selling 1,000. The sale ends later on today and by the time it does, she would have sold more than 50,000.
According to ESPN, Rousey wants to make sure that nobody else will be able to profit off her catchphrase.
Earlier this month, Rousey’s company, Rowdy Ronda Inc., filed a trademark for the catchphrase. If the trademark is awarded, it will be the third phrase she has trademarked under her belt.
The other two phrases currently under trademark with Rowdy Ronda Inc. are “armbarnation” and “Rowdy Ronda Rousey”. Basically, Rousey has turned herself from just a UFC champion to an absolute marketing genius.
Either way, you still shouldn’t mess with this woman. It won’t end very well for you.
*Featured Photo (above) credit to USA TODAY Sports