In a tradition usually held on Tuesday mornings after the Super Bowl that gathers players and coaches around for a media day, the NFL agreed to relocate the interviews to primetime before the Big Game.
This is a perk for fans, who can experience it firsthand for less than $30 and receive a goodies bag with a radio to tune-in to NFL Network. Also at the fan’s disposal on media day will be musical performances and cheerleaders waving their pom poms.
NFL Senior V.P. of Events Peter O’Reilly on what a new media day slot means to the fans:
“By elevating the event to primetime, fans across the country can experience even more of the excitement of Super Bowl leading up to the game.”
In the last year or so, the NFL has undergone some much needed cosmetic surgery to transform and redefine the meaning of brand management. For example, this year’s draft in Chicago marked the first time outside of New York. And the continuous stadium remodelings and discussions about San Diego and Oakland sharing one stadium are only a few hints of a renaissance.
*Featured Photo (above) credit to USA TODAY Sports