The PAC-12 has announced the possibility of being the first of the Power 5 Conferences to promise student-athletes a share of revenue among men’s basketball and football players, a year after a District Judge ruled that universities are allowed to allocate $5,000 per year for the names, images and likenesses featured in non-athletic business ventures, per an ESPN column.
The stance the PAC-12 is trying to take advantage of comes after a loss the NCAA suffered in the Ed O’Bannon case; in which an ex-UCLA basketball player sued the association for failure to financially recognize him after EA Sports allegedly used an avatar similar to O’Bannon’s physical features.
Eventually, EA Sports and O’Bannon called it quits and approached a $40 million settlement.
The PAC-12’s proposal to institute such a system will be taken up by the Big Ten, ACC, SEC and Big 12 Conferences once the NCAA convenes in January and could face a ruling on the proposal as soon as then.
Also on the NCAA’s agenda for the January meeting is banning coaches from using satellite training camps, the Mid-American’s idea to lift restrictions in contacting recruits over social media and the Mountain West’s proposal to permit sports wagering at NCAA-sponsored events.
*Featured Photo (above) credit to USA TODAY Sports