At 27 years of age and still sporting a baby face, Stephen Curry has transformed from a member of the Davidson college basketball team to the face of a franchise in the Golden State Warriors, who emerged as the 2015 NBA champions under first-year coach Steven Kerr.
But now, Curry is making a splash in another business venture with his sneaker sponsor, Under Armour, who has secured the Ohioan until 2024. And, according to ESPN’s Darren Rovell, the sponsorship extension promises Curry a stake in the Baltimore-based performance apparel giant with its CEO Kevin Plank.
As a surprise and regardless of the release hype surrounding the Curry Twos, Under Armour announced earlier this week an addition to Steph Curry’s sneaker empire – the Curry One – which is available in two simple colors: red and royal.
Executive V.P. of Global Affairs for Under Armour, Adam Peake, spoke nothing but kind words on making Curry a part of the UA family:
“Stephen is a once-in-a-generation talent and has unprecedented influence on the game of basketball. His work ethic, uncompromising self-belief, and commitment to the community are characteristics that make Stephen the perfect partner to ignite the growth of Under Armour in the sport of basketball and around the world. We are extremely proud to call Stephen family and we are excited to write the next chapter of our shared story.”
With Curry locked in for another nine years, and albeit with more lucrative footwear releases to come, the Golden State Warriors guard expressed how affable Under Armour has been since the day they inked him:
“Under Armour has felt like family since day one. In the first two years of our partnership, we accomplished so much both on and off the court, and I’m looking forward to being part of the brand’s story for the rest of my playing career and beyond. Together we share a passion for making athletes better and instilling self-belief in athletes everywhere. The entire team has done an amazing job to develop innovative product that performs on the court and build platforms that allow me to connect with athletes all over the world. The best is yet to come.”
*Featured Photo (above) credit to USA TODAY Sports