If Clemson wins today’s national championship game against the Alabama Crimson Tide, Dick’s Sporting Goods in upstate New York, will stay open throughout the game and re-open at 7 a.m. the following morning.
The move is a wise business decision.
It banks on an explosion between consumerism and fandom, a flooding of sales resulting in not only an increase of revenue, but of marketability.
Fans will forever remember, that it was Dick’s who stayed open late enough to provide them their time sensitive sporting gear.
*Featured Photo (above) credit to USA TODAY Sports