ESPN to debut ‘Virtual 3’ technology

ESPN is aiming to improve how fans enjoy basketball broadcasts in the future when the Worldwide Leader introduces its new “Virtual 3” technology to the World.

The technology, which will make its debut during the January 30 broadcast of the Cleveland Cavaliers and San Antonio Spurs on ABC, will illuminate the three point line whenever a shooter takes a three-point attempt. The line is being implemented so fans at home will be able to tell if a shot was a three or a two.

The line will light up red once the shot is released, and will stay that way until a shot is missed or when the opposing team takes possession after a make. To get a better idea of what this technology will look like, check out the mock up ESPN released when announcing the feature in the photo above.

It’s a cool feature on paper, but it’s hard to think about it becoming a key part of the basketball broadcast presentation. For the most part, viewers can tell if a shot is a three or two. If not, then it’s one of those aspects that usually gets clarified pretty quick, making the need for this technology somewhat pointless.

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*Featured Photo (above) credit to USA Today Sports

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