ESPN’s ninth annual Jimmy V Week, held from December 2-8 in 2015, raised a record $3.2 million for The V Foundation for Cancer Research, $1 million more than last year according to ESPN. This year also marked the debut of the feature Your Fight Is Our Fight, which featured vignettes from real-life cancer patients telling their respective stories.
“This campaign was created to tell the powerful stories of the brave cancer fighters, survivors and supporters,” said Kevin Martinez, ESPN vice president of Corporate Citizenship. “It’s these stories that inspire us to keep fighting. We are incredibly thankful to everyone who has joined us in this fight.”
The annual week is in honor of former N.C. State basketball coach Jim Valvano, who led the Wolfpack to a national championship in the 1983 NCAA Tournament and spent 10 years in Raleigh before dying from bone cancer in 1993 at age 47.
Whatever ESPN is doing to raise awareness of cancer and raise money for research into the disease is working, so here’s hoping that 2016’s Jimmy V Week brings in even more money.
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*Featured Photo (above) credit to USA TODAY Sports
