The Minnesota Vikings are set to begin play in a new stadium next season, but there’s just one problem. The stadium’s street is none other than Chicago Avenue, meaning that Minnesota’s address could wind up being associated with their NFC North rival Chicago Bears.
Thus, as was reported yesterday by Eric Roper of The Minneapolis Star-Tribune, Vikings management has applied to have the street name changed from Chicago Avenue to “Viking Way.”
This isn’t the most outrageous of requests, with the Vikings expected to receive news of their application on March 14. However, keep in mind that not every NFL team has its stadium’s street named after something franchise-related. Take the Bears, for example. Their home stadium, Soldier Field, is on Museum Campus Drive. Ford Field, home of the Detroit Lions, is on Brush Street.
But in the case of the Minnesota Vikings, it makes sense for the brand new stadium to have a street whose name could be more brand-appropriate. It would attract fans and open up all kinds of marketing opportunities, so it only makes sense.
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*Featured Photo (above) credit to USA TODAY Sports