Not only does the UFC have an exclusive uniform deal, but now the company has a deal to create custom and exclusive mouthpieces.
The company has announced a partnership with GuardLab to provide fighters with custom mouth guards. They will also provide UFC-branded ones that fans will be able to buy for themselves.
“With the ever-changing landscape in professional sports, we’re always looking for the next cutting-edge technology and innovation to aid athletes that compete in the UFC,” said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski in a press release via The MMA Corner. “We are excited to partner with GuardLab as they continue to develop products that help improve the overall performance and wellness of professional athletes.”
As a part of this deal, both UFC and GuardLab will start providing education on the benefits of wearing mouthpieces. Every fighter in the UFC will be offered a free mouth guard, and will have the option to wear it during fights and training.
So, will you be buying a custom UFC mouthpiece?
*Featured Photo (above) credit to USA Today Sports.