With the launch of the PlayStation VR officially revealed at the Game Developers Conference this week, there were plenty of questions for Sony about the company’s foray into the virtual reality marketplace.
In an interview with Game Informer on the device, Sony vice president of publisher and developer relations Adam Boyes said that the company will be selling the device at a profit as opposed to a loss.
“I think for us, we weren’t really looking at the other guys,” Boyes told Game Informer. “The same goes for the price point. It wasn’t predicated on anyone else’s prices. Obviously we need to make money on the unit, but we’ve been in the consumer electronics business for a long time, so our ability to source great, high quality parts is a big part of it.”
He added: “Every device we’ve sold since PlayStation 4 has been in the black.”
Whether that turns out to be the case with the PlayStation VR remains to be seen, but with device pre-orders selling out less than 24 hours after being announced, Boyes may very well be on to something with his statement.
*Featured Photo (above) credit to Sony.