Bellator MMA expands global reach with new TV deals

Bellator MMA is continuing to expand its global reach.

On Wednesday, the company sent out a press release announcing new international broadcasting partners in eight different countries.

Multimedia entertainment studio Electus secured deals in Australia (Spike), Japan (AbemaTV), Russia (Match), China (LeEco), Africa (MBC), South Korea (KBSN), Benelux (Spike) and Bulgaria (bTV) for Bellator.

“Bellator continues to enjoy explosive growth overseas where we are now in over 140 countries and have entered into numerous foreign event partnerships,” said Eddie Dalva, Executive Vice President, Content and Program Enterprises, Viacom Music and Entertainment and Bellator MMA, in a statement.

As Bellator continues to grow, there will continue to be new broadcasting opportunities available.

“Thanks to its premium talent, heart pounding action and global reach, Bellator has experienced tremendous growth and success in each of the markets it has entered,” said John Pollak, President of Electus International. “Bellator has quickly established itself as a leader in the global MMA landscape and we look forward to continuing to work with Viacom to bring the promotion to new audiences all over the world.”

Now available in 500 million homes in 150 countries worldwide, it’s safe to say that Bellator MMA continues to solidify its standing as the No. 2 promotion in the sport.

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