LaVar Ball’s constant need for attention may not be hurting his son’s draft stock, but it cost him a chance at a shoe deal with any of the major brands.
According to a report from Darren Rovell of ESPN.com on Friday morning, LaVar’s high demands have ruined any possibility of his son, UCLA basketball star Lonzo Ball, securing an endorsement deal with Nike, Under Armour or adidas.
LaVar Ball was interested in a licensing deal and co-promotion between the top brands and his own brand, Big Baller Brand, but no one was interested.
“We’ve said from the beginning, we aren’t looking for an endorsement deal,” LaVar told ESPN. “We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber, either.
“Just imagine how rich Tiger (Woods), Kobe (Bryant), Serena (Williams), (Michael) Jordan and LeBron (James) would have been if they dared to do their own thing. No one owned their own brand before they turned pro. We do and I have three sons so it’s that much more valuable.”
While LaVar does have a bit of a point, his ridiculous statement in the past have caused some to hesitate when dealing with him.
And why would Nike, Under Armour or adidas need to co-promote with a brand that has unimaginative designs and no profit at this point? Of course, if Lonzo blossoms into a huge NBA star, the major brands may eventually have no choice but to fold and do what they can to bring the Balls on board.
But for now, they can sit back and laugh at LaVar, whose ego is bigger than his brain.