Despite being rebuffed by the three major sneaker brands currently outfitting NBA players, LaVar Ball has continued his pursuit of an unprecedented shoe deal. While the potential of a traditional shoe deal for Lonzo is high, LaVar’s historic demands have somewhat tempered the zeal of Nike, Adidas, and Under Armour representatives.
Accoridng to Yahoo! Sports, LaVar Ball is seeking to strike a deal with one of the major brands to distribute his Big Baller Brand, similar to the way Nike produces Air Jordan.
With the BBB ramping up towards the release of their first shoe, which has yet to be produced or manufactured, the clock is ticking on coming to terms with one of the giants.
With reception lukewarm at best from the American sneaker giants, Ball Sports Group has started reaching out to a few China-based companies.
He aims to make the shoes $200 a pop.
Introductory phone calls are scheduled to begin next week.
To this point, the Big Baller Brand has only sold a few items on their website, and the Lonzo Ball sneaker would be the inaugural model for the company. Ball Sports Group, which was founded by LaVar Ball, has signed Harrison Gaines to represent Lonzo in contract negotiations. LaVar continuous to take the bulk of the efforts in securing endorsement opportunities.