Los Angeles Lakers rookie and former UCLA basketball star Lonzo Ball has created a lot of buzz throughout the NBA Summer League because of his diverse choice of footwear.
Despite signing with his family’s own Big Baller Brand over a number of other sneaker giants, Ball was been wearing a little bit of everything on the court.
From Jordan 31’s on Sunday night to various signature shoes from other giants like Under Armour’s Steph Currys, adidas’ James Harden sneakers and the Nike Kobe ADs, Ball has represented each of the major brands on the court and it has generated attention each and every time.
But could it be for a brilliant reason?
As it turns out, it looks like Ball could be trying to gets brands into a bidding war to collaborate with Big Baller Brand on future shoes because of how much people are paying attention.
It may seem like an interesting strategy, but so far the Ball family has delivered on nearly every prediction and promise they’ve made, so who knows. Perhaps LaVar and Lonzo are just smarter than the rest of us.