Oklahoma Sooners Announce Partnership With Jordan Brand

It was jarring at first to see a logo of a basketball player on a football jersey. It doesn’t stick out as much as it did during the first week of the season, and following the announcement by the Oklahoma Sooners on Thursday, it’s about to get more commonplace.

OU is officially announcing that it has come to terms with Nike’s Jordan Brand.

Oklahoma has long had a partnership with Nike, but the proliferation of football programs wearing Jordan Brand may have hastened the transition.

They are just the third collegiate program to feature the Jumpman on a football field, joining North Carolina and Michigan.

Two iconic brands. #OneOklahoma#WeAreJordan

➡️ https://t.co/3kMcn9333Z pic.twitter.com/s1wqUa2hjk

— Oklahoma Sooners (@OU_Athletics) November 9, 2017

Blake Griffin, who is both signed to Jumpan and an Oklahoma alumnus, was on hand to make the announcement.

Them boys up to something…#WeAreJordan #OnlyOne pic.twitter.com/x9brramHim

— Oklahoma Basketball (@OU_MBBall) November 9, 2017

The transition will cover the football team, as well as the men’s and women’s basketball teams for the 2018-2019 seasons.

Per the announcement they made on their athletic program website, Oklahoma apparel featuring the Jordan brand logo will go on sale during the summer of 2018.