If there is one marketing strategy that always works, it is putting Kate Upton in your videos.
On Tuesday, LOVE Magazine did just that by adding Upton to their advent calendar as the featured model for Day 19. Upton gets her sweat on in the video by busting out a tennis racket and serving up aces.
“Love Advent is a great Katie Grand tradition. It’s silly and fun, and I love shoots where I don’t have to take myself too seriously,” Upton said about the shoot as seen at the end of the video.
The 2017 LOVE Advent campaign theme is female empowerment, which comes along with the hashtag #StayStrong and shows models carrying out different exercises.
Upton delivers, and we have to say Justin Verlander is one lucky dude.
You can check out a brief clip from the shoot below, followed by the full Day 19 video released on YouTube.
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🎾✨Day 19 of #LOVEADVENT is @kateupton acing tennis day! "Love Advent is a great Katie Grand tradition. It's silly and fun, and I love shoots where I don't have to take myself too seriously." #STAYSTRONG 💪🤶Link in bio to full film. @burberry @marcbeauty Director @philpoynter Fashion Editor @sallylyndley Make-up @alice___lane Hair @benskervin Casting @bitton and @twodadstwokids Music @nathangregorywilkins and @richardxbm DOP @hashtaghankoff Production @serlinassociates Post Production @millchannel and @millbeautychannel Editor @kateowenedit
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