Big Baller Brand could be close to signing its first non-Ball brother to an endorsement deal. According to a report from Yahoo! Sports, the Triple B’s are negotiating with New Orleans Pelicans guard Jordan Crawford.
Crawford would be the second NBA player to sign with Big Baller Brand, joining LaVar Ball’s oldest son, Lonzo.
From the Yahoo! Sports report:
The company is expected to send Crawford new merchandise, including shoes, this week for the NBA playoffs. Crawford became the first NBA player — besides Los Angeles Lakers guard Lonzo Ball — to wear the brand this season and has continued to do so in the postseason. At this point it isn’t a normal endorsement deal for Crawford, but he would sign a contract with Big Baller Brand down the line that would allow him to be under the brand yet have the freedom to pursue his own personal endeavors.
Crawford and the brand are expected to continue talks toward a deal, sources said. Big Baller Brand is an apparel company that was started by LaVar Ball and named for his sons, Lonzo, LiAngelo and LaMelo Ball.
The Pelicans kicked off their postseason run on Saturday with a 97-95 win over the Portland Trail Blazers. They return to the court for Game 2 on Tuesday night.