NCAA Basketball: Revenue Rankings For Top 55 Programs

College basketball teams provide annual financial data to the federal government stating how much revenue the program accumulated that year. People often forget that the NCAA is a business; a very lucrative business. From ticket sales to memorabilia, college programs make immense profits off of their talent.

The ethical dilemma presented now revolves around proper compensation for NCAA athletes. Should NCAA athletes get compensated for their talents since they draw in the majority of the program’s revenue? History would tell us no. The revenue reeled in by programs does go back to the university to for pay scholarships, athletic expansions, and other necessities.

However, with so much money being made there is a continued increase in criticism for NCAA athletes not getting paid.

According to the government filings, Louisville sits atop the total revenue ranks with a staggering total of $43,134,625.

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The full list can be seen below.

  1. Louisville $43,134,625
  2. Duke $36,412,223
  3. Syracuse $31,772,639
  4. Kentucky $30,743,306
  5. Illinois $25,130,930
  6. Indiana $25,086,839
  7. North Carolina $24,660,258
  8. Ohio State $24,056,371
  9. Arizona $22,830,561
  10. Wisconsin $22,438,795
  11. Michigan State $21,882,125
  12. Michigan $20,027,574
  13. Marquette $19,668,714
  14. Northwestern $19,562,252
  15. Nebraska $19,340,390
  16. Kansas $18,802,173
  17. Texas $18,495,410
  18. Villanova $17,605,994
  19. Minnesota $17,454,711
  20. Florida State $17,304,819
  21. Arkansas $17,275,988
  22. Texas Christian $16,239,880
  23. North Carolina State $16,100,635
  24. Tennessee $15,978,734
  25. Alabama $15,298,808
  26. Gonzaga $14,723,219
  27. Dayton 14,201,764
  28. Maryland $14,157,452
  29. Iowa State $13,956,343
  30. Missouri $13,772,989
  31. Oklahoma $13,473,566
  32. Virginia $13,468,010
  33. Virginia Tech $13,410,392
  34. Xavier $13,060,660
  35. Georgetown $12,849,462
  36. Oklahoma State $12,438,667
  37. Pittsburgh $12,102,078
  38. Memphis $11,859,500
  39. Florida $11,460,512
  40. Oregon $11,384,188
  41. UCLA $11,325,876
  42. Clemson $11,280,040
  43. Auburn $11,214,964
  44. South Carolina $11,112,728
  45. Penn State $10,949,652
  46. Iowa $10,828,407
  47. Providence $10,768,267
  48. Mississippi $10,572,245
  49. Georgia $10,252,418
  50. Washington $10,226,399
  51. Purdue University $9,891,222
  52. Texas Tech $9,889,275
  53. Utah $9,754,858
  54. Vanderbilt $9,739,474
  55. Texas A & M $9,225,600

With so much money being made many wonder if universities truly needs all the money. Athletes are competeing every day and risk injury. One minor mishap and their careers can be over before they earn a single penny. Athletes are also prevented from going to professional leagues before they reach a certain age. This limits their opportunities to monetize their talents at a young age.

With much criticism revolving around the NCAA not paying their players, it will be interesting to see how they handle the current situation.