Masters 2017: adidas Selling Pimento Cheese-themed Boosts

In honor of 2017 Masters Week, the adidas marketing department came through with a tremendous tribute sneaker that will be available for sale.
If you’ve ever been to Augusta National Golf Club, you know that the Pimento Cheese Sandwich is a must-have. And hell, it only runs you $1.50, so what else are you going to waste that money on? After all, pimento cheese is “The Caviar of the South.”
So in honor of the Augusta classic, adidas will be releasing a pimento cheese-themed Boost sneaker.
The sneakers will be available to purchase beginning April 3 on the official adidas website and will run you a cool $180, according to ESPN’s Darren Rovell. Rovell also tweeted out a series of photos showing off the sneaker and, yeah, it’s pretty fantastic.
Check it out:

If you really love pimento cheese, make sure to scoop these up as soon as they are available. You know they’re going to go fast. Or you could just buy 120 pimento cheese sandwiches while you’re enjoy the Masters.
God bless America.

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